Arrived on the SS Tennessee, March 6, 1853
Levi strauss was born in Buttenheim, Bavaria on February 26, 1829. He emigrated to New York in 1847 where he joined his brothers in a dry goods busienss entitled "J. Strauss Brother & Co."
Amazing Americans: Western Expansion and Reform Era: Levi Strauss

When news of California's Gold Rush reached the East, Levi emigrated to San Francisco via the Isthmus of Panama. He continued his family's dry goods business in San Francisco where they outfitted the miners. In 1863, the company took the name "Levi Strauss & Co."
The story I was brought up with in San Francisco is that Levi realized that the overalls worn by the miners had "weak spots" which wore through, so he tried rivets at the pressure points. They worked, and a successful trade became even more successful.
During his lifetime, Levi's estate reached $6 million. He was (and his family still is) a great philantropists. They help San Francisco and many other cities and causes around the world with their generosity.






